Principles of Sales

Great Book

It is usually true that what we "find" in any experience is partly determined by what we were "looking for".   If you're looking for practical, realistic,
informed guidance about how to succeed in sales, you will definitely find it in Jerry Dawson's little book, “Sales 101: Principles in Action”.

If you learn best, not by plowing through arid textbooks stuffed with disembodied concepts and parched tables and graphs, but by observing living principles expressed in action by someone who has come to understand them by embracing them himself, you will find that in Dawson's little book, too.

If you are looking for insight into successful living  by searching out the principles that underlie true success in anything, you will find that in
Dawson's little book as well. You will also find that some "little" books carry surprising weight.

The fascinating, encouraging anecdotes in this book will leave the reader suspecting that he has learned much about the world of sales, but even more about the experience called success.

Finally--a sales book that's a joy to read...

Jerry Dawson's "Sales 101: Principals in Action," is a marvelous book whether you're a beginner looking to break into sales, a veteran sales specialist, or if you are simply interested in sharpening your sales skill level.

Dawson has condensed more than a decade of solid sales experience into a short, informative manual--a quick read that's easy to tuck into a briefcase or purse. The short chapters are perfect reading for students or professionals on the go.

Jerry's writing is reminiscent of the encouraging, common sense writings of Zig Ziglar or Stephan Schiffman's "25 Sales Habits of Highly Successful Sales People." I'm glad this book is in my library and would encourage anyone to order it.

Down to earth sales principles for a high flyer

As a pilot for a new airline, we are constantly trying to 'sell' our new corporate identity. We are brand ambassadors and, as such, are involved with selling our product to our passengers on a daily basis. The simple, easy to understand sales principles put forth by the author of this excellent guide to sales are extremely helpful- I find myself referring to them on a daily basis. A must read for anyone in the sales field! Read it now.

A great launching point...

Once I had begun reading this book, I couldn't stop until I got to the end! It's an excellent anecdotal read- light enough as not to intimidate yet informative enough to be educational. A fantastic starter book for anyone newly involved within the world of sales, it provides lessons in what to do and what not to do.

What a great practical guide!

This book is a real gem -- it's short, fast-paced (every page has a new title), well written in a interesting way with lots of real-world examples, and it gives great sales advice. I couldn't put it down because I always wanted to see how the sales story came out. Then I wanted to see what the next topic was about. The best part is that it sounds so right, it has a certain ring-of-truth that when you read it you go "you know, that's exactly right". I found the sales advice very compelling.